اثر الاحتواء الاستراتيجي في تحقيق الميزة الرائدة للعلامة دراسة تطبيقية في شركة الجود لتكنولوجيا الصناعة الحديثة

Abstract

The research problem was that Iraq's industrial sector, in general, and productive organizations, in particular, are deteriorating as a result of the entry of these firms into the market. They must first and foremost focus on their product's brand. As a result, the challenge was phrased as a central question: "Does strategic containment have a positive and meaningful influence on obtaining the brand's leading advantage.?”The current study aimed to test the impact of strategic containment and its role in achieving the brand's leading advantage as a serious attempt to close the knowledge gap in explaining the nature of the relationship between these variables by polling the opinions of a group of individuals working at Al-Joud Company for Industrial Technology and Modern Agriculture. To accomplish this purpose, an electronic questionnaire was employed as the primary tool for gathering the necessary data, which was distributed in a thorough inventory way for the community. One of the statistical tests included in the statistical software packages SPSS and SmsrtPLS. The study then reached a set of statistical data demonstrating that strategic containment has a positive substantial effect on attaining the brand's competitive advantage. In terms of the researcher's most important recommendations, the organization in question must take care of and keep up with all developments and modernity in industry technology by using strategic containment in reducing time, effort, resources, and energy on the one hand, and attracting customers by paying attention to their needs and preferences on the other, in order to achieve the organization's leading advantage.